So you’ve booked your winter or holiday family photos (or maybe you’re scrambling to pull looks together for Christmas cards) … but now comes the hardest part: what is everyone going to wear?!
Even after 15+ years of photographing and styling families, coordinating outfits for pictures can still overwhelm and stress me out. So I pulled together outfit inspiration for winter family photo outfits that are cozy and stylish but also classic. From neutral winter sweaters to festive holiday vibes and even matching Christmas pajamas, you’ll find outfit ideas for the whole crew. And the best part? A ton of these looks are shoppable right from Amazon (hello, 2-day Prime) and some of the best stores with amazing shipping / return policies. Everything featured in this winter family picture style guide has been curated by a professional family photographer and includes links (so you aren’t just inspired, but can also add-to-cart).
Winter Family Photo Outfits | Classic Neutrals + Cozy Layers
If you want timeless winter family pictures, neutrals are the way to go. Think soft creams, cozy grays, camel coats, and navy knits. Layer in textures like wool, sherpa, and corduroy to add dimension (and to keep your crew warm if you are taking family pictures outdoors in chilly climates).
Photo Credit | Source – @erik.forsgren
Shop the Winter Family Photo Outfits
Holiday Family Photo Outfits | Rich tones + Textures
Holiday cards are the perfect excuse to dress things up and look a bit more elevated than your normal jeans and t-shirt. Emerald, burgundy, and navy look amazing on camera (and they pop against holiday greenery and lights). And I’m all about the textures when it comes to styling so add in luxe textures like velvet, corduroy or silk to give more dimension and interest to your outfits.
Shop the Holiday Family Photo Outfit Below
Amazon Winter Photo Outfits You Can Shop Now
Let’s be real, mama. You are juggling all the things, and sometimes you just need to get it fast, like 2-day-Amazon-Prime fast. If you need stylish family picture outfits FAST, here are some stylish winter family photo outfits you can get on Amazon. This Amazon edit is full of brands that have quality, stylish and budget friendly pieces.
Tap the photo above to shop these winter family photo Amazon outfits or use the links below.
- Men’s cream sweater | men’s grey pants
- Girls plaid holiday dress | girl’s gold boots | Girl’s hair bows
- Boy’s grey wool sweater | boy’s green corduroy pants | boys black leather loafers
- Women’s burgundy sweater | women’s burgundy skirt | women’s patent leather pumps
Tap the photo above to shop these winter family photo Amazon outfits or use the links below.
- Mens white button down shirt | mens plaid tie | mens black dress pants | mens velvet loafers
- Girl’s plaid dress| Girl’s plaid dress 2 | girl’s pearl patent leather flats | girl’s velvet hair bow
- Baby forest green sweater romper
- Boys plaid button down shirt | boys black corduroy pants | boys black leather loafers
- Women’s navy sweater | women’s sweater 2| women’s green silk skirt | women’s black pumps
Tap the photo above to shop these winter family photo Amazon outfits or use the links below.
- Mens cream sweater | mens burgundy pants | mens burgundy corduroy pants
- Girls plaid holiday dress
- Baby grey sweater one piece
- Boys cream henley sweater | boys tan corduroy pants | boys tan corduroy pants option two
- Women’s brown sweater dress | women’s mesh pumps
Tap the photo above to shop these winter family photo Amazon outfits or use the links below.
- Mens white button down shirt | mens velvet jacket | mens black dress pants | mens velvet loafers
- Girl’s plaid dress | girl’s pearl patent leather flats
- Baby cream sweater romper
- Boys cream sweater | boys black corduroy pants | boys black leather loafers
- Women’s black dress | women’s black mesh pumps | women’s bow pumps
Tap the photo above to shop these winter family photo Amazon outfits or use the links below.
Christmas Family Photo Outfits
Photo Credit | Source – @madisonclevenstine
If you are planning on Christmas card photos and want to lean into the holiday vibes, opt for something in modern holiday colors – think burgundy, forest green, gold and navy vs the traditional bright red and green.
Shop the Christmas Family Photo Outfits Below
Tips for Styling Winter & Holiday Pictures
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Mix textures (velvet, knits, wool) + layer your outfits. It adds depth and make you look like you are out of a catalog.
- Start with finding the outfit for mom first, and then style everyone around you.
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Skip bulky puffy jackets and opt for wool coats.
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Coordinate your outfits. Stick to 2–3 colors and coordinate across the family vs having everyone in matching looks (with matching family PJs being the exception to this one!)
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Pajamas are 100% acceptable if you commit to the theme!
Photo Source: Courtney Cahoon
Amazon Winter + Holiday Family Photo Outfits – Shop My Favorites
Finding outfits for everyone can feel overwhelming, so I’ve pulled together my curated Amazon favorites for winter and holiday family pictures—everything from cozy knits for moms to cargo pants for boys. These are timeless, photo-ready pieces that ship fast with Prime.
[Shop All My Amazon Winter + Holiday Picture Outfits Here]
For Moms
Sweater dresses, chic cardigans, wide-leg trousers, and neutral layers that flatter in every photo.
For Dads
Layered sweaters, knit vests, and relaxed tailoring that look polished but comfortable.
For Little Boys
Chino pants, cozy flannels, and neutral knits that keep them comfy while looking coordinated.
[Shop Amazon Little Boy Favorites]
For Boys
Cargo pants, sweaters, and henley knits that are classic and on trend..
For Little Girls
Twirly dresses, textured tights, and sweet cardigans in earthy fall hues.
[Shop Amazon Little Girl Favorites]
For Girls
Trendy wide-leg pants, knit dresses, and layering pieces that feel grown-up but still timeless in photos.
For Babies
Onesies, knit rompers, and soft neutral sets that are both adorable and practical for photos.
[Shop Amazon Boy Baby Favorites]
[Shop Amazon Boy Girl Favorites]
FAQs | What to Wear Winter & Holiday Family Photo Outfits
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How to dress for winter family photos?The key to dressing your family for winter family photos is to stick with a color palette and style everyone’s outfits around the color palette. There are endless options of what you can select. My best tip is to pick a pattern or print for one person in your family and use that pattern / print to inspire the color palette for the rest of the family. If you prefer a more classic, monochromatic look, include lots of textures to give dimension and depth to your outfits while keeping the color palette monochromatic and neutral.
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What is the best color to wear for a winter family photo shoot?
The best colors for family photos are neutrals and muted tones (cream, tan, gray, navy, olive) because they photograph beautifully and are timeless. For holiday photos, seasonal hues like emerald, burgundy, and gold are great options for your winter color palette. -
How should men dress for winter or holiday family pictures?
Go for classic layers that feel polished but comfortable — a wool coat or textured jacket over a sweater or henley always looks great. Choose luxury fabrics in warmer neutral tones to create a polished yet cozy vibe. Want more inspo. Check out my curated list for men fall style on Amazon. -
Should the family match or coordinate?
Coordinating colors and textures is the way to go. Mix neutrals and earth tones with an accent color to add a pulled together look without looking “matchy matchy.” Or you can stick to the same color palette and opt for a mix of textures to create interest …. think chunky knits, waffle knit shirts, silk skirts and suede in the same color. -
What to wear for a holiday photoshoot?
For a holiday photoshoot, you can select a color palette that highlights the holiday. Avoid bright green and red, and instead go for the cousins of these traditional colors. Think forest green, burgundy, merlot, sage, cream. These colors bring the holiday vibes without being kitschy and bold. Navy is another great option along with nuetrals like camel, chocolate brown, beige, cream, grey and white.
✨ Pro Tip: If you’re feeling overwhelmed, start with my curated LTK looks. I update them daily with styled outfits from a variety of retailers so you don’t have to scroll endlessly. Just click, shop, and you’re photo-ready.
More Outfit Inspiration
Seasonal & Occasion Style Guides
Dress Guides
Can’t-Miss Resources
Let Me Style Your Session for You | The Style Concierge
Love these outfit ideas but don’t want to spend hours shopping? ✨ That’s where The Style Concierge comes in.
Here’s how it works:
1️⃣ Book your styling package
2️⃣ Fill out a quick questionnaire with your preferences + inspo
3️⃣ I’ll deliver your curated outfit boards in 3–5 business days — complete with shoppable links + pro styling tips
Packages start at just $97.
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Hi, I’m Brittany, a wedding + family photographer specializing in timeless, stylish images across Southwest Florida and Chicago. My work is all about natural light, effortless posing, and an elevated client experience. Interested in working together? Contact the studio for more information.
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