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I help document your legacy through photography for milestones like proposals, weddings, babies and more. I  love to educate creative biz owners and photographers on how to build businesses they love.

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What to wear for family pictures | Family Photo Outfit Ideas

Are you already stressing about what you are going to wear for your family pictures? Have you peeked in your closet and thought, I literally have nothing to wear for our family photos? How am I going to dress the family?

I have a sneaky suspicion that you may be scrolling through Pinterest looking for inspiration.

I totally get it.

Figuring out what to wear for family photos can be tricky, but after years of shooting families and analyzing what worked best for my clients, I want to share my insider secrets with you, so you can find the *perfect* clothes for everyone. If you are trying to figure out what to wear for family pictures, the tips below will help you find the perfect family photo outfits.

Struggling to find the clothes you love from past family photoshoots? Be sure to check out my Fall Family Photo Outfit Ideas that includes a curated list of outfit ideas and the links to purchase them. I’m working on a guide for spring / summer family photo outfit ideas, so please check back for that or get on my email list below that has my new list What to Wear For … series that includes outfit inspiration for just about every type of photo session you might be trying to find outfits for.

Start with dressing YOU (aka Mom) first

It will be so much easier to dress your husband and your kid(s) after you know what the heck you are going to wear. Start with what you want to wear, and then coordinate everyone around you based on what you select. Opt for a long, flowy maxi dresses or skirts in soft fabrics like chiffon or tulle (which allow for beautiful movement in the images) or a midi or cocktail dress. Just keep in mind that if you have little ones, a shorter dress can sometimes be harder to move in when wrangling the kids.

what to wear for family photos

Coordinate your color palette, but don’t match your outfits

If you only do one thing when it comes to selecting what everyone should wear, this is THE best tip, I can give you. Select an overall color palette that you want your family to wear, and then build on this. The goal for coordinating a family is to visually break up the colors and shades so that you’re not all wearing the same color on top and bottom. The more we can mix that up, the better.

The easiest way to do this is to dress everyone in your family with a different dominant color and similar accent colors. A dominant color is the one you see in most of the outfit and the accent color is the smaller color.

For example, if you are wearing a blush dress with nude shoes (blush is your dominant color), you can dress your husband in a navy sport coat and tan pants (navy as his dominant color). Your son could wear jeans and a white linen shirt (white as his dominant) and your daughter could wear a light blue dress with a blush bow (light blue as her dominant).

Pick family photo outfits with a neutral color palette

I recommend selecting softer, lighter tones and more muted shades. By avoiding ultra-bright, bold colors, it will help bring all the attention to your faces, and let the eye focus on the way you and your emotions.

The camera LOVES shades of soft pink and muted blues, mixed with sophisticated light neutrals like heather gray, creams, leather brown and white. And this softer color palette works in just about every location which is why you will see these same colors over and over again in my work.

what to wear for family photos

Dress your guy in a fitted look for family pictures

Leave the shorts, sandals and any pants that are loose or baggy at home. Dress your husband in fitted dress pants or colored pants, closed-toed shoes, and a solid shirt. Add in a suit coat, blazer or sport coat, and he will look so photo-ready.

what to wear for family pictures

Think about adding layers to the outfits you select

Layers look great on men and your little boys. Think about adding a vest or a sport coat to add another layer to their outfit or even pair a button-down shirt underneath a sweater. Layers add dimension and make your family photos feel like you just stepped out of a catalog.

Say NO to the these things when picking out outfits for family pictures

girls playing on the beach

When styling your family, avoid logos, patterns and bold, bright colors as they distract from your beautiful family. Sticking with solid neutrals and a soft color palette will result in gorgeous, clean timeless photos that you will LOVE for years.

I know firsthand that deciding what to wear for family pictures can be totally overwhelming. Use these tips to pick out a what everyone should wear and then remember that your clothing is just an accessory to what will be a beautiful documentation of your family in this season.

Start digging through your closets and see what you can find. You might be surprised by what you have in there, but if you feel the need to shop for a few new things ….  you can check out my curated list of family photo outfit ideas that I update daily or my list of family outfit ideas from Amazon.


My favorite places to shop for family photo outfits :

  • H&M
  • Lulus
  • Target
  • Old Navy
  • Amazon
  • Nordstrom



>>> Still not sure what to wear for family pictures? <<<

 + Shop my curated list of family photo outfits from Amazon

Beach Family Photo Outfit Ideas | What to Wear for Beach Family Photos

+ Fall Family Photo Outfit Ideas

+ Shop my curated list of photoshoot outfits on Like to Know It

+ What to Wear for a Maternity Photo Shoot | My Favorite Maternity Dresses for Photos

+ 10 Dresses to Wear for Family Beach Photos

+ Newborn Family Photo Outfits | What to Wear for Newborn Family Photos

+ 25 White Dresses For Photoshoots


If you are searching for the perfect Florida family photographer, I might be your girl! I am a Florida lifestyle family photographer who specializes in candid, playful family photos on the beach and at the pool. My goal is to document the real moments that unfold on vacation and in the sunshine. I photograph sessions throughout Southwest Florida including Naples, Fort Myers, Marco Island, Estero, Cape Coral, Bonita Springs, Sanibel Island. Interested in working together? Contact the studio for more information.

First time to the blog? Hi, I am Brittany, and I am a Naples photographer specializing in lifestyle wedding and family photography. I travel worldwide photographing beautiful weddings, engagements, and families, and most of the time you can find me in Naples (South Florida) and Chicago. My light and airy editing style and candid, joyful photos are what I am best known for. Interested in working together? Contact the studio for more information.

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Figuring out what to wear is often the trickiest part. Shop my curated style guide of the best outfits to wear for your upcoming photo session.

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Hi, I'm Brittany.
Your extra set of eyes with a camera.

Florida, Chicago + destination wedding and family photographer for those who believe in eternalizing this season of life with storytelling images.

After becoming a mom and losing my own mom, I realized that the most cherished photos are moments (not the perfectly posed portrait). I'm here to let moments unfold and to document the true connection between you, your partner and your family.


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Naples, Florida + Chicago portrait photographer specializing in weddings, engagements, elopements + family photography.